AJ Bell
Fidelity
VS
Higher Rated
Fidelity
Capital at risk · T&Cs apply
In the comparison of AJ Bell and Fidelity, two well-established brokers with distinct offerings come to light. AJ Bell, based in the UK and rated 2.76/5, primarily appeals to UK investors seeking a robust selection of funds and investment accounts like ISA and SIPP, although its higher dealing charges may deter cost-conscious traders. On the other hand, Fidelity, with a higher rating of 3.58/5 and headquartered in the US, is attractive to traders interested in commission-free US stock and ETF trading, benefitting from its extensive research tools and global reputation, but is less suited for those needing comprehensive international market access. Each broker caters to different trader profiles, with AJ Bell focusing on UK residents and Fidelity appealing to those prioritising low-cost US trading and advanced research capabilities.
AJ Bell
Fidelity
| AJ Bell | Fidelity | |
|---|---|---|
| BrokerRank Score | 2.8/5 | 3.6/5 ✓ |
| Min. Deposit | $0 | $0 |
| Spread from | 0 pips | 0 pips |
| Max Leverage | 1:1 | 1:2 ✓ |
| Regulation | FCA | SEC, CFTC ✓ |
| Platforms | Proprietary Web, Proprietary Mobile | Proprietary Web, Proprietary Mobile |
Fidelity is the better choice overall, scoring 3.6/5 vs 2.8/5 on BrokerRank's independent rating. On fees, AJ Bell offers lower spreads (0 pips).
See full side-by-side comparison belowAJ Bell
Fidelity
WinnerAJ Bell
Fidelity
Lower fees
AJ Bell
2.8/5
Choose AJ Bell if you want…
Similar strengths to Fidelity — compare below.
Fidelity
3.6/5
Choose Fidelity if you want…
Fidelity scores higher overall on our independent rating system. AJ Bell holds a 2.8/5 rating vs Fidelity's 3.6/5. The best choice ultimately depends on your trading style — see our full verdict above for a detailed breakdown.
AJ Bell offers spreads from 0 pips, while Fidelity starts at 0 pips. Check the fees section above for a full breakdown.
AJ Bell requires a minimum deposit of $0. Fidelity requires $0.
AJ Bell is regulated by FCA, while Fidelity holds licences from SEC, CFTC.
AJ Bell supports Proprietary Web, Proprietary Mobile. Fidelity supports Proprietary Web, Proprietary Mobile.
Yes, you can hold accounts at multiple brokers simultaneously. Many traders diversify across platforms to access different markets and tools.
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Trading involves risk. Past performance is not indicative of future results. Capital at risk. Full risk disclosure.