AJ Bell vs InvestEngine 2026: Which Broker is Better?
In the competitive world of investment platforms, AJ Bell and InvestEngine stand out with distinct offerings tailored to different investor needs. AJ Bell, with its established presence since 1995, appeals to UK investors seeking a comprehensive range of account types like ISAs and SIPPs, although its higher dealing charges may deter cost-conscious traders. In contrast, InvestEngine, founded in 2019, offers commission-free ETF investing, making it attractive to those looking for low-cost, straightforward investment options, albeit with a focus limited to ETFs only. Both platforms are regulated by the FCA, ensuring a secure environment for UK-based investors.
AJ Bell
InvestEngine
| AJ Bell | InvestEngine | |
|---|---|---|
| BrokerRank Score | 2.8/5 | 3.2/5 ✓ |
| Min. Deposit | $0 | $0 |
| Spread from | 0 pips | 0 pips |
| Max Leverage | 1:1 | 1:1 |
| Regulation | FCA | FCA |
| Platforms | Proprietary Web, Proprietary Mobile | Proprietary Web, Proprietary Mobile |
InvestEngine is the better choice overall, scoring 3.2/5 vs 2.8/5 on BrokerRank's independent rating. On fees, AJ Bell offers lower spreads (0 pips).
See full side-by-side comparison belowAJ Bell vs InvestEngine: Key Differences
AJ Bell
InvestEngine
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Fees Comparison
AJ Bell
InvestEngine
Lower feesBrokerRank Verdict
Who Should Choose Which?
AJ Bell
2.8/5
Choose AJ Bell if you want…
- More market types (2)
- More established (est. 1995)
InvestEngine
3.2/5
Choose InvestEngine if you want…
- Higher overall rating (3.2/5)
- No per-trade commission
Also consider
We earn a commission when you open an account through these links, at no extra cost to you. Our ratings are scored independently — see the full independent ranking.
Both AJ Bell & InvestEngine are available in
Frequently Asked Questions
1Is AJ Bell better than InvestEngine?
InvestEngine scores higher overall on our independent rating system. AJ Bell holds a 2.8/5 rating vs InvestEngine's 3.2/5. The best choice ultimately depends on your trading style — see our full verdict above for a detailed breakdown.
2Which has lower fees, AJ Bell or InvestEngine?
AJ Bell offers spreads from 0 pips, while InvestEngine starts at 0 pips. Check the fees section above for a full breakdown.
3What is the minimum deposit for AJ Bell vs InvestEngine?
AJ Bell requires a minimum deposit of $0. InvestEngine requires $0.
4Which broker is safer, AJ Bell or InvestEngine?
AJ Bell is regulated by FCA, while InvestEngine holds licences from FCA.
5What trading platforms do AJ Bell and InvestEngine support?
AJ Bell supports Proprietary Web, Proprietary Mobile. InvestEngine supports Proprietary Web, Proprietary Mobile.
6Can I use both AJ Bell and InvestEngine?
Yes, you can hold accounts at multiple brokers simultaneously. Many traders diversify across platforms to access different markets and tools.
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