eToro vs Rakuten Securities 2026: Which Broker is Better?

This comparison between eToro and Rakuten Securities highlights the distinct appeal each broker holds for different types of traders. eToro, founded in 2007 and headquartered in Tel Aviv, is renowned for its industry-leading social and copy trading features, making it particularly attractive to beginners seeking a user-friendly interface and diverse market access, including real stock ownership. In contrast, Rakuten Securities, established in 1999 with its headquarters in Tokyo, appeals primarily to traders in Japan, offering zero-commission stocks and ETFs, and integrating seamlessly with the Rakuten Points ecosystem. While eToro is favoured for its global regulatory compliance and social trading capabilities, Rakuten Securities stands out with its competitive spreads and strong foothold in the Japanese market.