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Side-by-Side Comparison Independent Updated Oct 2, 2026

J.P. Morgan Self-Directed vs SoFi Invest 2026: Which Broker is Better?

Choosing between J.P. Morgan Self-Directed and SoFi Invest depends on your trading style, preferred markets, and budget. J.P. Morgan Self-Directed is headquartered in New York, USA, while SoFi Invest operates from San Francisco, USA. SoFi Invest has the longer track record, established in 2012, compared to J.P. Morgan Self-Directed which was founded in 2018. This in-depth comparison covers regulation, fees, platforms, markets, and overall ratings to help you decide which broker is the better fit in 2026.

J.P. Morgan Self-Directed

SoFi Invest

Higher ratedJ.P. Morgan Self-Directed logo

J.P. Morgan Self-Directed

3.6/ 5
Visit J.P. Morgan Self-Directed →Full review
VS
J.P. Morgan Self-DirectedSoFi Invest
BrokerRank Score3.6/5 ✓3.3/5
Min. Deposit$0 ✓$1
Spread from0 pips0 pips
Max Leverage1:11:1
RegulationSEC, FINRA ✓SEC
PlatformsProprietary Mobile, Proprietary WebProprietary Web, Proprietary Mobile
Quick VerdictBrokerRank recommends
Best for Beginners
J.P. Morgan Self-DirectedSoFi Invest
Best for Low Fees
J.P. Morgan Self-DirectedSoFi Invest
Best for Regulation
J.P. Morgan Self-DirectedSoFi Invest
Best Overall
J.P. Morgan Self-DirectedSoFi Invest
Quick Answer

J.P. Morgan Self-Directed is the better choice overall, scoring 3.6/5 vs 3.3/5 on BrokerRank's independent rating. On fees, J.P. Morgan Self-Directed offers lower spreads (0 pips).

See full side-by-side comparison below

J.P. Morgan Self-Directed vs SoFi Invest: Key Differences

Feature

J.P. Morgan Self-Directed

Winner

SoFi Invest

Our Rating
3.6 / 5
3.3 / 5
Min. Deposit
$0
$1
Max Leverage
Spread From
0 pips
0 pips
Commission
None
None
Regulated By
SECFINRA
SEC
Platforms
Proprietary Mobile, Proprietary Web
Proprietary Web, Proprietary Mobile
Markets
Stocks, Etf, Crypto
Stocks, Crypto, Indices
Founded
2018
2012
Headquarters
New York, USA
San Francisco, USA
Score
2 / 2
0 / 2

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Fees Comparison

Fee

J.P. Morgan Self-Directed

SoFi Invest

Spread From
0 pips
0 pips
Commission
None
None
Deposit Fee
None
None
Withdrawal Fee
None
None

Regulation & Trust

J.P. Morgan Self-Directed holds licences from SEC, FINRA. SoFi Invest is regulated by SEC.

Markets & Assets

Both brokers offer access to Stocks, Crypto markets. J.P. Morgan Self-Directed additionally covers Etf. SoFi Invest adds Indices.

Trading Platforms

J.P. Morgan Self-Directed supports Proprietary Mobile, Proprietary Web. SoFi Invest offers Proprietary Web, Proprietary Mobile. Both brokers are available on Proprietary Mobile, Proprietary Web.

Minimum Deposit

J.P. Morgan Self-Directed requires no minimum deposit, while SoFi Invest sets a minimum deposit of $1. This makes J.P. Morgan Self-Directed accessible to traders with any budget.

Overall Ratings

BrokerRank scores J.P. Morgan Self-Directed at 3.37/5 and SoFi Invest at 3.33/5, based on 50+ data points covering regulation, fees, platforms, markets, and user experience. J.P. Morgan Self-Directed leads overall with a marginal advantage.

BrokerRank Verdict

J.P. Morgan Self-Directed and SoFi Invest are closely matched, with J.P. Morgan Self-Directed scoring 3.37/5 against SoFi Invest's 3.33/5. Both brokers carry equivalent tier-1 regulation. J.P. Morgan Self-Directed is more accessible for new traders with its lower minimum deposit requirement. For most traders, J.P. Morgan Self-Directed is the stronger all-round choice, though SoFi Invest remains competitive for traders who prefer SoFi Invest's specific platform or market selection.

Who Should Choose Which?

J.P. Morgan Self-Directed

J.P. Morgan Self-Directed

3.6/5

Top pick

Choose J.P. Morgan Self-Directed if you want…

  • Higher overall rating (3.6/5)
  • No minimum deposit
  • More regulatory licences (2)
SoFi Invest

SoFi Invest

3.3/5

Choose SoFi Invest if you want…

  • More established (est. 2012)

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We earn a commission when you open an account through these links, at no extra cost to you. Our ratings are scored independently — see the full independent ranking.

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80% of retail CFD accounts lose money.

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Frequently Asked Questions

1

Is J.P. Morgan Self-Directed better than SoFi Invest?

J.P. Morgan Self-Directed scores higher overall on our independent rating system. J.P. Morgan Self-Directed holds a 3.6/5 rating vs SoFi Invest's 3.3/5. The best choice ultimately depends on your trading style — see our full verdict above for a detailed breakdown.

2

Which has lower fees, J.P. Morgan Self-Directed or SoFi Invest?

J.P. Morgan Self-Directed offers spreads from 0 pips, while SoFi Invest starts at 0 pips. Check the fees section above for a full breakdown.

3

What is the minimum deposit for J.P. Morgan Self-Directed vs SoFi Invest?

J.P. Morgan Self-Directed requires a minimum deposit of $0. SoFi Invest requires $1.

4

Which broker is safer, J.P. Morgan Self-Directed or SoFi Invest?

J.P. Morgan Self-Directed is regulated by SEC, FINRA, while SoFi Invest holds licences from SEC.

5

What trading platforms do J.P. Morgan Self-Directed and SoFi Invest support?

J.P. Morgan Self-Directed supports Proprietary Mobile, Proprietary Web. SoFi Invest supports Proprietary Web, Proprietary Mobile.

6

Can I use both J.P. Morgan Self-Directed and SoFi Invest?

Yes, you can hold accounts at multiple brokers simultaneously. Many traders diversify across platforms to access different markets and tools.

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